Enterprise intellectual property strategy refers to the strategy and means by which enterprises use the intellectual property system to confirm, protect, and utilize rights in order to obtain and maintain market competitive advantages, and seek the best economic benefits.

The intellectual property strategy can be divided into three categories based on the different rights holders: national intellectual property strategy, industry or industrial intellectual property strategy, and enterprise (institution) intellectual property strategy. Compared to the intellectual property system, intellectual property strategy essentially belongs to the study of how to effectively apply and implement the intellectual property system within the context and framework of the system. That is to say, the intellectual property system is the foundation of intellectual property strategy, which defines the nature and content of intellectual property strategy. Intellectual property strategy is the comprehensive design, planning, and overall application of the intellectual property system.

Intellectual property management system certification refers to the qualification assessment activity conducted by certification bodies to prove that the internal intellectual property management system of social organizations complies with national standards or technical specifications.

Intellectual property service certification refers to the qualification assessment activity conducted by certification bodies to prove that the intellectual property services provided by social organizations comply with national standards or technical specifications.